Dienstag, 1. Februar 2011

Google: A weekend to innovation

There is a lot of talk and hype about the impact of Social Media in what is happening in Egypt (and Tunesia before). One aspect that I would like to share with you on the fly comes from the Offical Google Blog and has the catchy title: Some weekend work that will (hopefully) enable more Egyptians to be heard.

The post bears many very interesting aspects:
  • The marketing aspect of the blog format
  • Some years ago there was a marketing theme "Make yourself heard", well that was in the old times, now Google is doing the job for the Egyptians.
  • There is no weekend in Google if there is an idea in the air
  • It only takes a weekend to drive an idea towards a service in Google
  • Google is making for sure money with it, but they also take a responsibility for society, that is nowadays described by "Knowledge Mobilization"
  • And by the way Google is entering what was considered the traditional telecommunications sector - the boundaries of Telecommunications and Social Media do only exist anymore in some heads
Hail Google, but I am wondering whether it would take only a weekend to put such an innovation in China in place, or whether in a similar situation there the technical challenges would have been much more complex and time-consuming.


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