The company Qwiki had the opportunity to present at Techcrunch a new "information experience". A “Qwiki” is a short, interactive story: a drastically improved information experience provided via interactive video. Unlike traditional rich media content, all Qwikis are created on the fly from web sources (without any human intervention).
An indeed an information experience, when trying out an actor (e.g. Megan Fox) or a geographic area (e.g. Milford Sound), and you receive a compilation of pictures, video material and a female voice reading text.
So I was imagining the proffesional application, when a company could make use of such a system towards all internal sources to bring the collective company knowledge to the customer on demand in realtime. That is one of our vision: When you walk into a meeting with the customer you bring the company (knowledge) with you.
But on second thought I have my doubts:
A tendency that I see with mixed feelings also in companies that I don't see creating value in all cases: the show and tell visualization, the preference is with video and visualization, not in conveying knowledge. A picture may well be worth 1000 words, but a word is not always worth 1000 pictures.
Furthermore there is the question what Qwiki is doing. As they claim they are not a search engine, so they combine (with which kind of algorithm is not clear) the various internet sources: wikipedia, flickar, youtube, etc. and they do it, as they proudly claim "without any human intervention".
Brianstormes states the following: "When it comes to comprehending information, the journey should not be the reward. The destination should be the reward. The destination is the "aha" moment. These Qwiki guys do not seem to have any understanding of the learning process. They're thinking flash cards. They are trying to make the journey -- a multimedia experience -- the reward and I worry about that. What is so desperately needed today and in the future are better skills at reading, comprehension, composition, analysis, and critical thinking. I worry that Qwiki is a giant step back from all that."In my language, yes, Qwiki is creating a new information experience, however as it cannot create the context, it adds to information overflow, instead of creating knowledge.
Imagine you search for BSC and get all the nice videos about the Balance Score Card and Base Station Center (I know, very simple example). The strength of wikipedia is the collective human brain source, not the information experience.
So I am interested, what killer applications I have overseen. Interested, in what you see in it.